Powering ABTC’s Growth with a Comprehensive Rebranding for Stock Market Success

Bold Branding and Strategic Content for American Battery Technology Company

Phable partnered with American Battery Technology Company (ABTC) to lead a full-scale rebranding project, paving the way for the company’s successful listing on the stock market. With a shared commitment to clean energy innovation, we collaborated with ABTC to create a unique, innovative brand identity that reflected its leadership in the lithium battery industry.

Comprehensive Rebranding and Strategy

We conducted an in-depth brand investigation with ABTC’s founders, delivering a detailed analysis and report that laid the foundation for their new identity. Key deliverables included:

  • A bold, new logo design to symbolize ABTC’s forward-thinking vision.

  • Multiple visual assets to establish a cohesive and professional brand presence.

  • A compelling slogan, “Leading the Charge,” created using our proven “what, how, why” branding methodology.

Large-Scale Content Creation for Impact

To amplify ABTC’s rebrand and support its growth, we developed a diverse range of high-impact content:

  • Promotional and explainer videos to engage stakeholders and customers.

  • Animated logos to enhance digital presence and event materials.

  • Messaging and designs for the website, marketing collateral, and social media posts, ensuring consistent communication of the new brand identity.

Results that Drive Credibility and Growth

The rebrand established ABTC as a credible, innovative leader in the US clean energy market. The company continues to use the logos, messaging, and assets created by Phable to strengthen its presence and grow its market share, with the rebranding playing a critical role in their successful stock market listing.

Discover how ABTC is leading the charge in clean energy innovation.