It’s always exciting when you are able to work with a company whose ideology reflects your own. The clean energy messaging of ABTC resonated with Phable , and it was good to be able to work on an exciting rebranding campaign for the company.
We conducted a brand investigation with the founders, and delivered a full report and analysis of how we could make the brand really appear unique and innovative in the lithium battery area.
We created a bold new logo and multiple visual assets for the company, as well as strong messaging options and a slogan fulfilling the what, how and why strategy that we employ when rebranding a company: “Leading the charge”.
As well as conducting a rebrand, we generated a mix of promotional videos, explainer videos and animated logos that the company could use on its website, marketing collateral, social posts and use at a number of events to raise brand awareness and appear professional and credible.
The company was exceptionally pleased with the results and continues to use our logos and messaging across its website, marketing and social posts as it grows even bigger in the US market.
