Blogs
Founder Spotlight: Cherie Federico, Director and Editor of Aesthetica Magazine
Cherie Federico elevates Aesthetica Magazine, blending vibrant design with visionary leadership.
Koto's Vibrant Rebrand of Fluz: Captivating Gen-Z with Bold Visuals
Koto’s rebranding of Fluz exemplifies the power of strategic visual design in capturing Gen-Z’s attention. With bold typography, explosive colors, and dynamic illustrations, the new identity not only stands out visually but also resonates deeply with young users, enhancing Fluz’s market positioning and user engagement.
Voting is Hot AF: How Saatchi & Saatchi's Campaign is Energizing Young Voters
Saatchi & Saatchi's "Voting is Hot AF" campaign is redefining political engagement for young voters. By blending modern dating culture with civic duty, this innovative campaign makes voting appear attractive and fun. With strategic use of OOH advertising, social media, and influencer collaborations, it has significantly increased youth voter registration and engagement. Explore the campaign's bold approach and its potential long-term impact on voter behavior.
Founders Spotlight: The Innovators Behind Who Gives A Crap
At Phable.io, we celebrate trailblazers who disrupt traditional markets with innovative solutions and a heart for social impact. One such inspiring story is that of the founders of Who Gives A Crap, a company turning toilet paper into a force for good.
Top 20 Marketing Campaigns Worldwide: Creative Strategies That Drove Success
Explore the top 20 marketing campaigns that have captivated audiences and redefined brand success globally. From Surreal Cereal's playful fake celebrity endorsements to other groundbreaking strategies, discover how creativity and bold execution transformed these campaigns into marketing masterpieces. Dive into the stories and secrets behind these remarkable successes.
Molson Embraces Modern Canadian Identity with a Fresh New Look
Molson, an iconic Canadian beer brand, has undergone a significant rebranding to resonate with modern Canadian culture. Collaborating with BrandOpus, Molson's new identity features the concept of "We are Many," a revitalized hexagon motif, and new typefaces. This rebranding celebrates the diverse and inclusive spirit of Canada while maintaining Molson's rich heritage. Learn how Molson's strategic campaigns and NHL partnerships are strengthening its market presence and fostering deeper connections with consumers.
Marketing Spotlight: Matt Rogers and Harry Tannenbaum on the brilliance of Mill
Meet the masterminds behind the Mill Food Recycler, Matt Rogers and Harry Tannenbaum. Their visionary design and innovative marketing have revolutionised kitchen waste management.
A New Dawn for Pancreatic Cancer UK: Urgency and Hope in the Fight Against a Lethal Disease
Pancreatic Cancer UK has unveiled a transformative new editorial identity aimed at doubling survival rates and raising awareness. Developed by creative agency GOOD, this rebranding emphasizes urgency and hope through strategic design and empathetic storytelling, uniting the community in the fight against one of the most lethal cancers.
Mastering SEO Basics: 5 Essential Tips for Success
Boost your online presence and stay ahead of the competition with these essential SEO practices. From keyword research to mobile-friendly design, discover how mastering these basics can significantly enhance your visibility and attract more targeted traffic.
Gravel AI's Bold Design and Cutting-Edge Analytics Revolutionise Cosmetic Ingredient Market
Gravel AI has swiftly positioned itself as a leader in market intelligence for the cosmetic ingredient industry. Founded in 2021 by Karen Ho, the company leverages AI and NLP to provide real-time data insights. The Chemical Consumption Intelligence Platform is celebrated for its efficiency, reducing market research time from weeks to minutes. Gravel AI's branding, featuring bold colours and a clean design, enhances user understanding and showcases the platform's complex capabilities clearly. With significant interest and a growing customer base, Gravel AI continues to revolutionise market analytics and set new industry standards
Brooklyn Brewery: Honoring a Legacy with a Bold New Identity
Brooklyn Brewery has unveiled a new masterbrand designed by Thirst, unifying its diverse product line while honoring its iconic past. This new identity, rooted in the spirit of Brooklyn, aims to enhance global recognition and brand loyalty. Learn about the creative process and the brewery's future direction in our latest blog.
Monzo's Latest Campaign: A Bold New Vision for Digital Banking
Monzo has launched its most ambitious campaign in five years, partnering with Uncommon Creative Studio to transform financial anxieties into positive experiences. The campaign, titled "Money Never Felt Like Monzo," employs powerful visuals and emotional storytelling, reshaping public perception of digital banking and driving significant brand engagement. Learn more about the creative process, public response, and future implications for Monzo and the digital banking industry.
RSPCA's Rebrand: A Modern Identity Rooted in Tradition
The RSPCA's first rebrand in 50 years introduces a vibrant logo, bold colours, and engaging illustrations, aiming to modernise the charity's image and inspire a new generation of animal advocates.
Founder of the Day: Mark Wong, Founder at IMPOSSIBREW®
Mark Wong, founder of IMPOSSIBREW®, transforms the beer industry with his innovative, nootropic-infused, alcohol-free brews. From studying alcohol professionally to overcoming health challenges, Mark's journey is a testament to passion and perseverance. Featured on Dragons’ Den and celebrated as GB Food and Drink Entrepreneur of the Year, discover how Mark is pioneering the future of beer.
Asda's Bold New Look: A Fresh Brand Identity
Asda has unveiled a bold new brand identity crafted by Havas London, aligning with the launch of its "Serious About Summer" campaign. The rebrand introduces a contemporary visual aesthetic, digital-first solutions, and a consistent customer experience. This transformation reflects Asda's core values and commitment to innovation, setting a new standard in retail branding.
How to Build a Social Media Presence for Your Startup
Learn how to build a powerful social media presence for your startup. This guide covers setting goals, identifying your audience, choosing the right platforms, creating engaging content, and more.
Unveiling the New Era of the Business Leader
In the dynamic world of business, evolution is not just a choice but a necessity. Business Leader, in collaboration with Phable.io, has undergone a remarkable transformation, redefining its identity, platforms, and community engagement. From a refreshed brand image to vibrant social media presence, each element reflects a commitment to innovation and relevance.