Educating and Engaging with Cucumber’s "A Slice of Cucumber" White Paper
Creative Branding and Content Creation for Open-Source Collaboration Tools
Cucumber’s open-source and commercial collaboration tools, combined with world-class training and consulting, enhance the performance of development teams worldwide. Phable partnered with Cucumber to deliver an innovative approach to the traditional case study, creating the engaging white paper, "A Slice of Cucumber".
A Creative Approach to Inform and Educate
Phable’s content creation and branding expertise ensured that "A Slice of Cucumber" effectively communicated Cucumber’s philosophy and process. Key elements of the project included:
Balancing interviews and company profiles with engaging illustrations to make the white paper approachable and relatable.
Avoiding overly corporate tones, instead presenting content in a way that resonated with Cucumber’s audience of developers and potential clients.
Driving traffic to Cucumber’s website by incorporating clear calls to action, resulting in increased visitors and enquiries.
Results and Impact
The white paper introduced Cucumber’s philosophy and tools to new audiences, enhancing brand awareness and driving engagement. By combining thoughtful content and creative design, Phable positioned Cucumber as an approachable and innovative leader in open-source collaboration tools.
Discover how Phable creates impactful branding and content creation for tech innovators.
