As a company, Gnomelands was founded by Margaret Egleton, but found that her online sales had started to decline significantly. Her two daughters decided that a new website and a rebranding of the Gnomelands offering was required. They contacted Phable asking for a rebrand to widen its audience and achieve more sales.
We refreshed the Gnomlands identity, while keep the kooky nature of the shop intact. We also built a new website for the brand, with improved ecommerce functionality and an optimised user journey. Finally, we designed numerous social assets and templates with a cheeky TOV which reflected the cheeky nature of the products.
After this thorough rebrand and reimagining of the website, Gnomelands' saw a rise in sales and visitors, and is now the leading UK online gnome shop.
