This Canadian truck company wanted to announce how its whole fleet was now running on hydrogen, and it could help whole fleets work towards a future of low emission transportation.
It’s branding and messaging was still pootling along in a petrol-powered decade. To operate in an increasingly competitive marketplace, we rebranded the company, updated its logos and messaging, created new brand guidelines, marketing decks and assets, and built a new website with social media content, illustrations and assets that it could use to promote its new direction.
