Building a Cohesive Identity for Krunam: Technology for Good
Creative Branding and Content Creation for a Purpose-Driven Tech Innovator
Phable partnered with Krunam, a technology company committed to “Technology for Good”, to develop a logo and visual identity that resonated with its mission. Sharing this core value, Phable embraced the opportunity to create a brand that speaks to both the tech sector and a broader audience, amplifying Krunam’s impact.
Crafting a Meaningful Visual Identity
Phable’s branding expertise guided the collaborative process of designing Krunam’s logo and wider identity:
Explored several visual directions, each reflecting an aspect of Krunam’s story and mission.
Finalized a visual concept that balances technology and storytelling, creating a brand identity that resonates with both the tech community and a global audience.
From Concept to Execution
Our collaboration didn’t stop at design. Phable extended Krunam’s visual identity into:
Marketing materials, from illustrations to cohesive brand guidelines, ensuring consistency across all touchpoints.
A user-focused website wireframe and final execution, creating a digital platform ready for rollout.
Content that embodies the content creation principles necessary to amplify Krunam’s message effectively.
Results and Impact
The cohesive branding positioned Krunam as a purposeful, tech-driven innovator, reinforcing its commitment to “Technology for Good.” Phable is proud to have played a role in creating a visual identity that empowers Krunam to inspire and engage its audience.
Discover how Phable helps purpose-driven brands like Krunam bring their visions to life.
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