Redesigning Lumene’s E-commerce Experience for a Millennial Audience
Strategic Website Design and Content Creation for a Finnish Skincare Leader
Phable partnered with Lumene, a Finnish makeup and skincare company, to rebuild and redesign its e-commerce site, enhancing its appeal to a digital-savvy millennial audience and strengthening its online delivery and sales presence in the UK.
Comprehensive UX/UI Redesign
To align Lumene’s digital platform with its audience and business goals, Phable conducted a:
Full UX/UI review, optimizing the website’s functionality and user experience for a seamless shopping journey.
Integration of classic designs, icons, and modern features to create a visually engaging and intuitive interface.
Collaboration on product photography, delivering fresh, high-quality visuals tailored to resonate with Lumene’s millennial customer base.
Results and Impact
The redesigned website positioned Lumene as a leader in digital-first skincare while capturing the attention of its target audience. The updated design, paired with content creation that aligned with Lumene’s brand ethos, boosted online engagement and supported the growth of its e-commerce operations in the UK.
Discover how Phable creates impactful branding and content for e-commerce innovators.
