This Australian data storage company launched a campaign to rebrand the business under the umbrella of a new work approach and asked us to spearhead the process. We worked with the client to understand its objectives and rebranded the campaign as “data traction”. We weaved the term into the majority of the messaging, and created a social strategy around it, which allowed it to be brought into the data storage marketplace and cemented it as a route that would benefit the companies that chose to use any of NextDC’s data storage centres around the globe.

Once our social strategy was underway, the company congratulated us on its success, remarking how it generated the most traffic and engagement it had ever seen.