B2B cloud campaign / Film · Editorial · Social

Oracle × Logicalis

A complex proposition.
A connected story.

Phable brought a cloud offering into focus through scripted film, an ebook and social content, working within Oracle’s established identity and messaging alongside Logicalis.

Original campaign film / 01Phable for Oracle and Logicalis
The commission

Give the technology
a human way in.

Cloud decisions involve more than a list of features. They ask organisations to reconsider familiar systems, existing investment and the way they work.

Phable’s task was to explain Oracle’s cloud proposition through a coherent campaign with Logicalis. A scripted video introduced the message, an ebook gave it depth, and social content provided further points of entry.

Confirmed work: scripted video · Ebook design · Social campaign
The original films and archive work sit alongside clearly labelled new concepts exploring how the campaign could extend.

01

Make the first
impression count.

A strong campaign idea should hold its own in a single frame and still have somewhere useful to take the audience.

01 / A campaign at architectural scaleCampaign extension concept
Original Phable ebook cover and campaign application.
02 / From digital ebook to partner briefingOriginal archive above / Print concept below

Technology moves.
People decide.

A clearer cloud conversation starts with the people having it.

03 / A more human campaign perspectiveConcept photography and copy
A message, clearly expressedLibre Caslon Display / Figtree

Make room
for what’s next.

One clear thought.
Space for the important detail.
A useful next step.

A proposed campaign typography pairing. Libre Caslon Display develops the editorial serif voice seen in the archive; Figtree gives supporting information a crisp, practical hierarchy.
04 / A considered message hierarchyProposed typography
Workloads
Databases
Security
Operations
Cost planning
Partnership
05 / A family of campaign iconsCampaign extension concept
02

Turn attention
into understanding.

Bring film, editorial and the partner conversation together, with an obvious next step for each level of interest.

A connected destination

One campaign.
Several ways to explore it.

A landing-page concept brings the campaign’s content into a clear reading journey: watch an introduction, explore the briefing, then speak to the team.

Watch    Read    Discuss
A partner perspective

A clearer
path to cloud.

Explore the choices behind a hybrid cloud strategy with Oracle and Logicalis.

Watch the introduction ▷
01 / WATCH

The bigger picture

Start with the campaign film.

02 / READ

Explore the choices

Open the partner briefing.

03 / DISCUSS

Your next step

Start a useful conversation.

06 / A campaign landing page on laptopNonfunctional website concept

Another frame of the original story.

Original campaign film / 02
03

Let the story travel.

Different channels ask for different decisions about length, pace and emphasis. The identity keeps them connected while the content adapts.

9:41●●● ▰
With Logicalis

Find your
starting point.

A focused collection of resources for your next cloud conversation.

READ / PARTNER BRIEFINGExplore your hybrid cloud choices ↗

Start with the questions that matter to your organisation.

WATCH / CAMPAIGN FILMSee the bigger picture ▷
Discuss your priorities →
07 / Resource discovery on mobileNonfunctional UX/UI concept

What comes
after business
as usual?

A partner perspective / 01

A clearer
view of your
cloud choices.

Explore the briefing / 02

Start a better
conversation.

Oracle × Logicalis / 03
08 / A social campaign across formatsCampaign extension concept

Short questions open the conversation. A more detailed resource gives each post somewhere meaningful to lead.

Partner briefing
Your next cloud conversation starts here

Hybrid cloud.
Clearer choices.

Every organisation starts from a different place. Explore the questions behind your next cloud decision with Oracle and Logicalis.

Explore the partner briefing →
09 / An executive briefing by emailEmail design concept
04

Make space
for a conversation.

Extend the campaign into the moment when people compare priorities, ask better questions and agree what to explore next.

10 / A focused partner roundtableEnvironment concept

Your priorities.
Your next step.

Oracle × Logicalis / Discussion guide
A clear starting point

What matters
to your business?

  1. Your current environment
  2. The priorities driving change
  3. The questions to explore together
11 / A practical sales conversation deckCampaign extension concept
The campaign in motion
A clearer path.
A new perspective.
12 / A moving frame for campaign titlesMotion extension concept
B2B technology campaign design

Give your message
a connected
creative system.

Phable helps technology companies turn complex propositions into film, editorial and campaign content that work together.

Discuss your next campaign ↗

What did Phable create for Oracle and Logicalis?

Phable created scripted video, an ebook and supporting social content to communicate Oracle’s cloud offering in partnership with Logicalis. The work followed the established brand and messaging guidelines.

How can one technology campaign work across channels?

Start with a clear central message, then adapt its depth and format to each moment: a film for introduction, editorial for explanation and social content that leads people to a useful resource.

Explore Phable’s ongoing creative partnership or more technology case studies.

Original campaign films and archive ebook design: Phable for Oracle and Logicalis. Additional print, photography, environments, typography, icons, screen designs, email, social, presentation and motion examples are new campaign extension concepts. They are not claims of a corporate rebrand, live product interfaces, actual events or measured campaign results. Oracle and Logicalis identities remain the property of their respective owners.