Erica Grant, the founder of Quantum– a US startup working in the field of quantum computing – asked Phable to conduct a brand report of her new venture, a random number generating lock.ing system.
Building on the results of this report, we rebranded the company as Quantal and gave it a comprehensive new brand identity, slogan and messaging. We also built a new Quantal website with UI/UX principles in mind, giving the startup the best chance to secure investment and enabling Erica to take the company further.
UX/UI Dashboard
We developed Quantal’s new website in conjunction with the latest wireframes and digital practices. Poor UX and UI can adversely affect the customer journey. As Quantal was a startup, we wanted to ensure that its audience had a seamless journey and beneficial experience when visiting its website in order to maximise its chances of success.
