Global Branding Refresh for ReCharge: Shaping the Future of EV Batteries
Logo, Website, and Brand Strategy to Elevate ReCharge’s Global Appeal
ReCharge, a leading EV battery company, partnered with Phable to execute a comprehensive branding refresh aimed at expanding its appeal to a global market. Shifting its focus from the US to an international audience, ReCharge sought a modern, versatile identity that would resonate with future EV manufacturers and drivers in a competitive, evolving industry.
Comprehensive Branding and Digital Transformation
To position ReCharge as a forward-thinking, globally appealing brand, we:
Designed a new logo that reflects modernity and innovation without feeling overly niche, ensuring relevance across diverse audiences.
Developed a user-friendly website with a sleek design that aligns with ReCharge’s progressive vision.
Created social media assets and comprehensive branding guidelines, ensuring consistency across all communication channels.
Strategy for a Competitive Market
Our approach positioned ReCharge as a trusted partner for future EV car manufacturers and a compelling choice for drivers considering the switch to EVs. By emphasizing a blend of cutting-edge technology and accessibility, we helped ReCharge stand out in a field traditionally dominated by legacy automobile brands.
Results and Impact
The rebrand strengthened ReCharge’s global presence, equipping it with the tools to engage a broader audience and establish itself as a leader in EV battery innovation. The updated logo, website, and branding ensured a cohesive, professional image that drives trust and interest in the company’s offerings.
Discover how ReCharge is shaping the future of EV technology.
