This Brazilian/UK wellbeing company asked Phable to help extend its reach and increase signups to the Souloop app which had just been created. It was looking to market this app further in the English-speaking and Brazilian parts of the globe to spread its message of empowerment, purpose and self-development.
Working with its founder and senior members of the team, we designed new icons for the app and launched a social campaign with new static and carousel assets which were complemented by on-brand messages that combined audience value with business drivers.
Phable were also required to write the script and shoot an explainer video featuring its CEO, introducing the app and practice to a new audience. The video was then used as an asset with which a social campaign was hinged around, helping to deliver value to Soulloop, and further its growth ambitions.
