Empowering Growth for Soulloop: Branding and Content Strategy Across Brazil and the UK
Strategic Content and Visual Design to Elevate Soulloop’s App and Message of Empowerment
Soulloop, a Brazilian/UK wellbeing company, approached Phable to extend its reach and drive signups for its newly launched app. Focused on empowering users through purpose and self-development, Soulloop sought to connect with audiences in both English-speaking and Brazilian markets.
Working closely with the founder and senior team, we:
Designed bespoke app icons to enhance the app’s visual identity and user appeal.
Launched a targeted social media campaign, creating dynamic carousel and static assets with on-brand messaging that balanced audience engagement with business growth objectives.
Scripted and produced an explainer video featuring the CEO, introducing the app and its mission to a global audience.
The explainer video became the centerpiece of the campaign, driving awareness and reinforcing Soulloop’s commitment to empowering its users. This campaign successfully showcased the app’s value, helping to grow its user base and strengthen Soulloop’s presence in its target markets.
Visit Soulloop to explore the app and its empowering message.
