Nicholas Thackray Nicholas Thackray

What does Interbrand do?

For nearly five decades, Interbrand has been a leader in global branding, pioneering brand valuation and creating iconic identities for companies like Microsoft, Formula 1, and Samsung. Their groundbreaking methodologies and transformative designs continue to set benchmarks for creativity, strategy, and business impact. Dive into their inspiring legacy and learn how great brands are built.

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Nicholas Thackray Nicholas Thackray

Wolff Olins: A Legacy of Transformative Branding

For over five decades, Wolff Olins has transformed the branding landscape with bold designs and strategic brilliance. From the controversial London 2012 Olympics logo to the unified identity of Google Workspace, their work challenges conventions and redefines industries. Discover how this globally recognized agency continues to shape the future of branding.

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Nicholas Thackray Nicholas Thackray

Landor & Fitch: A Legacy of Global Branding Excellence

For over 80 years, Landor & Fitch has defined excellence in global branding, crafting iconic identities like the FedEx logo and Coca-Cola's visual identity. From its innovative origins aboard the Klamath ferryboat to its cutting-edge work in experiential and digital design, the agency blends strategy, creativity, and human-centric principles to create impactful brand ecosystems. Explore how Landor & Fitch continues to shape industries with their timeless yet forward-thinking approach to design and branding.

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Nicholas Thackray Nicholas Thackray

The Pentagram Approach: Lessons in Design That Every Brand Can Use

For over five decades, Pentagram has set the benchmark for design excellence, influencing brands worldwide with its collaborative ethos and storytelling prowess. This article delves into the core principles that have propelled Pentagram to the forefront of the design world and offers actionable insights for brands eager to harness similar success.

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Nicholas Thackray Nicholas Thackray

Pentagram: The Legacy of Design Excellence and the Leaders Who Shaped It

For over five decades, Pentagram has been the gold standard in design, blending innovation, artistry, and strategic thinking to redefine industries. Founded in 1972 by visionaries Alan Fletcher, Theo Crosby, and their collaborators, Pentagram operates on a unique partnership model, where each partner brings their own brilliance to the table. From the iconic MasterCard logo to the transformative branding of The Public Theater, Pentagram’s influence is unparalleled.

This article explores the history of this legendary design agency, celebrates the visionary partners who have shaped its legacy, and examines the timeless principles that keep Pentagram at the forefront of global design. If you’re fascinated by creativity, collaboration, and cultural impact, this deep dive into Pentagram’s story is a must-read.

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