Appsurify is one of many emerging QA startups in its field, leveraging the latest developments in AI to improve test automation, optimise workflow processes and enhance efficiency within companies. It also helps eliminate coding failures and assist in the productivity of teams across several projects.
We produced a new brand identity to help them stand out in what is becoming an increasingly crowded field, and inject a little less “tech” into this most tech-focussed of products. It was a partnership that saw us transform the brand identity to give it a much more nuanced approach, while keeping it within the realms of interest for developers and coders.
Our brief was extended to producing the messaging across its website, social presence and posts across multiple platforms and channels, illustrations and clothing, as well as spearheading the launch of its new look with a targeted advertising campaign.
It’s a project that shows how brands can benefit from an entire brand refresh once they recognise and seize the power of creating a consistent and engaging visual identity, which is complemented by a strong and compelling messaging strategy.
