Bubbly is an exciting open source project from the talented people at Verifa. They came to us with a "release ready" tool for use in DevOps pipelines. Our brief was to create a new visual identity for their product. The key concept of Bubbly is that it provides "release readiness in a bubble."
After a fact-finding brand assessment with key Bubbly stakeholders, we started to envision how Bubbly could communicate its DevOps and open source credentials. Because it's designed to integrate with other CI/CD products, we needed to consider how Bubbly would fit into the wider brand universe of developer tools.
More than a dozen creative directions were explored, and we several individual logos along the way. Through iteration and feedback loops with the Bubbly team we arrived at the highly distinctive logo and visual identity you see today.
