The challenge for many mining companies is the associations that the industry has in the minds of many people. Its founders came to Phable wanting to completely change people’s perspective of that, and instead focus on Evo Minings values of “safety, accountability, excellence and respect” twinned with an entrepreneurial mindset.
It was also keen to stress that it was not merely a company that wanted to exploit natural resources at the cost of the planet and local communities. Instead it wanted to highlight how it was a responsible business that championed the latest technoloigical developments and innovations to to extract gold in a more sustainable way.
We gave the brand a new identity that merged its ambitious values with an aesthetic that was close to fintech and boutique banking businesses than cliched engineering tropes.
