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Rebranding Evo Mining: Redefining Perceptions in the Mining Industry

A fintech-inspired brand identity that highlights sustainability and innovation

Phable partnered with Evo Mining to help transform public perceptions of the mining industry. Evo Mining’s founders sought to shift the narrative, focusing on their core values of safety, accountability, excellence, and respect, paired with an entrepreneurial approach. The company wanted to emphasize its commitment to sustainability and innovation in gold extraction, moving away from traditional industry stereotypes.

A bold and refined brand identity

To align with Evo Mining’s mission and values, we:

  • Created a new brand identity that reflected sophistication and innovation, drawing inspiration from fintech and boutique banking aesthetics.

  • Delivered a design language that avoided clichéd engineering tropes, instead presenting Evo Mining as a forward-thinking, responsible business.

  • Highlighted the company’s technological advancements and sustainable practices in its branding to communicate trust and credibility.

Shifting the narrative with values and innovation

Evo Mining’s new branding underscored its dedication to:

  • Using cutting-edge technology and innovations to minimize environmental impact and promote sustainable practices.

  • Engaging responsibly with local communities, showcasing a balanced approach to business that prioritizes both people and the planet.

Discover how Evo Mining is reshaping the mining industry with sustainability and innovation.