Branding FiveXL: Elevating DevSecOps Consultancy with Strategic Design

Naming, Logo Design, and Brand Identity for FiveXL’s Next-Level Consultancy

Phable partnered with FiveXL, a startup DevSecOps consultancy and cloud engineering specialist founded by Andrey Devyatkin of Praqma OG, to create a distinctive brand identity from the ground up. This exciting new venture, focused on assembling a multi-talented DevSecOps team, required a bold and cohesive brand that reflected its innovation and ambition.

Comprehensive Branding from Concept to Identity

Phable worked closely with Andrey and his team to develop a strong foundation for FiveXL’s brand, including:

• Naming and brand story: Collaborated on naming decisions to ensure the company’s identity aligned with its mission and vision.

• Logo design: Crafted a logo that integrates the company name’s key elements, visually telling a compelling story about FiveXL’s expertise and values.

• Brand identity and guidelines: Delivered comprehensive brand building blocks, providing FiveXL with a clear roadmap for creating on-brand web and marketing materials.

Results and Impact

The new branding established FiveXL as a modern and credible player in the DevSecOps and cloud engineering space. The logo and brand guidelines equipped Andrey’s team with the tools they need to maintain a consistent and professional image as they grow their presence in the consultancy market.

Discover how Phable crafts innovative brands for technology startups.