Positioning Platform.sh as a Leader in Web Infrastructure Solutions
Strategic Content and Lead Generation for Platform.sh
Platform.sh, a company specializing in efficient and cost-effective web infrastructure management, partnered with Phable to create a content strategy designed to capture new leads and showcase the full scope of its services. In an industry crowded with DevOps solutions, Phable delivered a creative and engaging approach to help Platform.sh stand out.
Strategic Content Creation for Lead Generation
After consulting with the company’s founders, we proposed and executed a strategy that included:
Ebook development: A downloadable resource highlighting the benefits of the Platform as a Service (PaaS) model, designed to provide value to potential customers while capturing leads through email sign-ups.
Marketing assets: Striking illustrations and compelling content that combined bite-sized facts and stats, effectively communicating how Platform.sh resolves its customers’ pain points.
A content plan tailored to educate and engage audiences already familiar with DevOps solutions, positioning Platform.sh as a go-to provider.
Results and Impact
The ebook and supporting marketing assets effectively captured the attention of Platform.sh’s target audience, generating leads and reinforcing the company’s position as an expert in PaaS solutions. By addressing key customer challenges and providing actionable insights, Phable helped Platform.sh stand out in a competitive market and strengthen its reputation for delivering high-value solutions.
Discover how Phable creates impactful content strategies for tech innovators.
