Verifa, a DevOps company based in Helsinki, approached Phable for a rebranding project and the development of a new website to assist its growth ambitions. Timing is everything in the DevOps community, and Verifa had reached a stage in their journey where they realised they needed to project a stronger brand identity to their market.
We used brand assessment workshops to inform the creative process and experimented with new logos, fonts, and colour ways to see how we could best communicate Verifa's key values and draw on its USP in a compelling way that cut through the competition.
The final designs capture the spirit of collaboration and openness in the community, by making a virtue of the illustrations that gave it a more “human” feel, and chimed with Verifa's commitment to open-source software solutions.
