Viacash is the biggest bank-independent payment infrastructure in Europe that allows withdrawals and deposits of cash at the checkout via barcode. It also provided a seamless link between retailers, corporations and consumers. This fintech startup had the values of financial inclusivity at its heart, with a distinctly entrepreneurial, tech-focussed mentality.
Its founders contacted us when it was looking for a new website design that would increase brand awareness, customer engagement and also increase signups to the platform. To accompany this website refresh, we also generated a white paper sponsored by Viacash with articles that solidified its brand values and core messaging, and displayed its expertise in the field.