Rebranding Visense: Communicating AI-Powered Innovation

Strategic Branding and Messaging for Industrial Machine Diagnostics

Phable partnered with Visense, a Swiss company specializing in AI-powered industrial machine error diagnosis, to create a cohesive and impactful brand identity. Our goal was to help Visense clarify its messaging, attract its core audience, and increase awareness and leads in a competitive market.

Comprehensive Rebranding and Strategic Support

To position Visense as a leader in industrial diagnostics, we:

  • Conducted a detailed brand investigation with the founders, identifying core audiences and refining their unique value proposition.

  • Developed branding guidelines and a distinct tone of voice (TOV) to ensure consistency across all communications.

  • Clarified the company’s messaging to effectively communicate the benefits of its AI-powered solution to potential clients.

Deliverables and Collaboration

Phable provided a wide range of deliverables and ongoing support to ensure Visense’s rebrand was seamless and successful:

  • Designed and launched a new website that showcased Visense’s technology and solutions.

  • Produced engaging event collateral to enhance the company’s presence at industry events.

  • Advised on a social media strategy, enabling Visense’s founders to connect with their audience and share their vision effectively.

  • Maintained open communication with the founders throughout the project to align on every detail and direction.

Results and Impact

The rebranding led to a significant increase in leads and brand awareness for Visense, positioning the company as a credible and innovative player in the industrial diagnostics sector. Phable’s comprehensive approach ensured the company’s messaging and visual identity resonated with its target audience and communicated its AI-driven capabilities effectively.

Discover how Visense is revolutionizing industrial diagnostics with AI.