The crossover between fitness and technology is well documented and represent a huge area of digital growth for many companies. When Phable was asked to help construct an ecommerce site for a company that sold active apparel ,we were more than happy to create branding that reflected the product and its target market.
We worked with its founders to understand their ambitions for the brand, and discovered they wanted to provide a fuss-free sales platform for busy, hard-working and active professionals. From this, we created an agile tech aesthetic and clear branding across multiple channels with assets that stretched from logo to wireframe. We ensured that it UX journey was quick to understand and simple to use. Both were delivered on time and on budget, combining the form and function you would expect of a fitness brand.
