How a branding agency helps founders focus on the tasks that matter

It’s a common complaint among many founders and CEOs of early stage companies that they just don’t have enough time.

While many leaders start off thinking they can handle many aspects of the business, as it begins to grow even slightly, they find themselves getting caught up in too many factors that pull them in every direction.

From investor meetings, sales calls, accountancy admin, hiring aspects and hundreds of other duties, there comes a point where you have to delegate some responsibilities in order to refocus on the things that matter.

Of course, one of the largest concerns is that of sales and marketing. Getting your product out there is paramount to being able to scale. You have to create awareness of it in order for people to know what it is, what it does and why they need it in their life.

Many founders try to do a lot of the marketing themselves or use their small teams to help out. Some might even be fortunate to have a designer friend who can do a little moonlighting from time to time.

However, marketing and positioning your product correctly takes a considerable amount of thought, planning and consistent effort and to do this, you have to employ a branding agency you can trust. 

Why trust is so important.

Establishing trust with your branding agency is beneficial from the very start. Being open and communicative helps to establish a good relationship between the client and the agency.

That’s why at Phable, we invite each founder who comes to us to undertake a brand investigation with us. This Q&A session involves us asking you various questions about your company, its genesis, the problem your product or service is trying to solve, what it’s hoping to achieve, who it wants to appeal to and several other queries that helps us understand your product. It then provides the roadmap that we can use to get your company or idea to where you want it to be.

It’s also useful in fostering trust. Many founders have told us that because we take time to understand the product, then this shows how serious we take our responsibility as a branding agency. 

“I can give Phable almost anything and I trust that they ask the right questions and get the job done, and I trust that you deliver high quality. I have a lot of faith in Phable because they are capable of executing things very quickly.” - Stephanie Yip, CEO of YIP

Knowing a brand, its aims, its USP, its audience, its competitors and its strengths all helps when it comes to creating stand-out content and campaigns that help cement it in the eyes of potential customers.

A weight off your mind

This in-depth knowledge of your idea and trust means you can brief us to perform a number of duties and tasks that you would struggle to perform on your own, let alone in-house.

Stephanie Yip, CEO and founder of YIP said we’re the “arms and legs” of her company. For many founders we work with, they know they can rely on us to provide a host of assets, campaigns and strategies that all work together to ensure that their idea or company has the best possible chance of succeeding. 

In turn, this means that founders can focus on turning their attention to the most critical of responsibilities such as seeking investment, employing more team members, attending events and a thousand other obligations that the modern startup CEO has to perform.

“Phable has been good about letting me know when I need to do something. And it's been a good way to maximise my time and been a force multiplier, while making my life easier.” - Andrew Ahn, Founder & CEO of Praxi Data

Another reason to employ a branding agency is that we identify the strategies and plot the course that will help your business hit the KPIs that you set for us. That means, when we need you to talk about your company in an explainer video, we’ll schedule some time with you. When we want to hear what you think about our redesign of your website, we’ll find out what’s the most convenient and best way we can receive your feedback.

In doing this, we hope to give you valuable time to think about and action the other factors that a startup or idea needs to flourish. 

Contact Phable today and find out how we can help take your company or product’s branding to the next level.