Marketing Spotlight: Matt Rogers and Harry Tannenbaum on the brilliance of Mill

In the competitive landscape of home products, standing out can be a daunting task. Yet, Matt Rogers and Harry Tannenbaum, the visionary founders of Mill, have turned this challenge into an opportunity to showcase their extraordinary marketing prowess. Their genius lies in personifying an otherwise dull everyday home object, transforming it into a beloved, and essential, part of daily life.

It’s clear both founders understood that creating a successful product was only half the battle. The real magic happens when the product resonates with customers on a personal level. With this insight, Phable believe they have successfully infused personality and charm into a household staple. Let’s take a closer look…

A simple yet revolutionary idea: to give a mundane object a voice, a story, and a personality. Mark and Harry have crafted a character that not only represents the product but also engages and delights customers. This character, with its quirky traits and relatable story, then becomes the face of the brand.

The Mill Food Recycler embodies sleek, minimalist design without compromising functionality. Crafted with a powder-coated steel enclosure, a die-cast aluminum bucket, and a maple wood veneer lid, it’s not just an appliance but a stylish addition to any kitchen. Its intelligent design includes a dual grinding system and smart run times that adapt to your usage, making it an efficient and user-friendly solution.

From a marketing standpoint, the Mill Food Recycler is personified as an integral part of the family. Imagine the bin not just as a waste container, but as a dedicated member that contributes to a cleaner, greener home. It’s like a silent helper that manages waste seamlessly, ensuring your kitchen stays odor-free with its state-of-the-art filtration system. The messaging around Mill focuses on sustainability, convenience, and how it fits into the daily rhythms of home life. solidifying that this is a no brainer, when it comes to purchasing one for your home, surely?

Mill have also created a sleek app which enhances user experience by allowing you to schedule, start, and stop cycles with a tap. Track your environmental impact, manage odor filtration, and enjoy the quiet operation at just 42 decibels—similar to a quiet library. Who knew you could achieve all of this, with a bin!? These features collectively position the Mill Food Recycler as more than an appliance; it’s a smart, eco-conscious companion in your kitchen, that you need. Clever!

The founder’s commitment to sustainability is evident in every aspect of Mill. By transforming food scraps into nutrient-rich grounds, this also creates an important part of their branding, with fresh green tones, paired with neutral, non offensive earthy tones, along with crisp aspirational photography, translating the story of Mill being a closed-loop system designed to benefit both your household and the planet, is obvious from the off.

Matt and Harry along with their team, are a testament to innovative design and strategic marketing. They’ve positioned Mill not just as a product, but as a vital family member that champions sustainability and convenience in the home. Through thoughtful design and user-focused features, they have created a product that is set to revolutionise kitchen waste management, making it an indispensable part of modern living.

Well done to everyone involved! Take a look for yourself at the great work their doing: Mill